by Connie Cortright
Since our country was started by people from Great Britain, we have many things in common with them, or ideas borrowed from them. In the early 1900s, they shared a favorite chocolate drink with children here when Ovaltine was exported to our country.
But, to quote Jerry Seinfeld: Why not call in Roundtine? The jar is round. The mug is round. Why do they call it Ovaltine?
Ovaltine was originally invented in Switzerland by Georg Wander as he was trying to find a way to boost the nutrition level of undernourished poor children. He extracted the malt from barley, added vitamins and nutrients and made it into a nutritious drink. His son Albert, knowing that the mixture needed to have more flavor to appeal to people, added sugar, whey protein and eggs to the mixture naming it Ovomaltine. It was sold as a hot energy booster drink at the ski resorts in Switzerland and became an instant hit. The chocolate flavoring was added later.
This product was exported to Britain in 1909, but a misspelling in the trademark registration caused the name to be changed to Ovaltine. Our British friends then exported this newly named drink to our country in 1915. It was promoted as a nutritional drink for children when added to hot or cold milk.
I don't remember drinking Ovaltine as a child, but I'm sure glad that we didn't have the League of Ovaltineys in our country. Our parents/grandparents probably have all been caught up in this fad like so many other fads that come and go. But this type of advertising works. Great Britain had more than five million Ovaltineys during the 1930s.
I remember drinking Nestle's Quick as a child when we were allowed to have a chocolate flavored drink. That was the big competition for Ovaltine. Do you have any memories you'd like to share about Ovaltine?
Information taken from Wikipedia-Ovaltine and A Brief History About Ovaltine