Our trip down memory lane this week takes us to another food that our grandparents might have tasted and can still be found on the grocery shelves today. Hostess Twinkies have been around for eighty-four years, invented on April 6, 1930 in River Forest, Illinois.
Hostess brand named snacks were sold originally in the 1920s by the Continental Bakeries Company. At that time, they sold a product called Hostess Little Shortbread Fingers, which included a strawberry filing in the little cakes. They sound yummy! This product sold well, but was only produced during a couple weeks in June when strawberries were ripe in Illinois.
James Dewar, the vice president of the Chicago plant, wanted to find a use for the Shortbread Fingers baking pans during the rest of the year. He baked some of the shortbread cakes and injected them with banana cream filling and named them Twinkies, a name he came up with when he saw a billboard advertising Twinkle-Toe Shoes. Seems like an odd thing to name something after, but it stuck!
The newly invented snack was an instant hit when it arrived on the shelves. Two Twinkies were sold for a nickel back then, a price even a mother could love. The one big problem they had was that Twinkies had a two day shelf life, so a Hostess truck had to replace the supply every two days. I imagine that they must have been only sold to local stores at that time.
The recipe was later changed to replace the milk, eggs, and butter to have a longer shelf life. This also improved when the snack was sealed in cellophane wrappers. Today Twinkies have a shelf life of twenty-five days.
The banana cream filling was changed to the well-known vanilla crème filling during World War II. The banana shortage caused by the war precipitated this change, but the vanilla filling was well-received by all. Wish I could have tasted the banana flavored Twinkies. They've been vanilla filled most of the time since then.
Twinkies has been a snack in lunch boxes or after school for generations. The only time they haven't been in production was during the last part of 2012 and first half of 2013 when Hostess Company filed for bankruptcy. Apollo Global Management bought up the company in early 2013 allowing Twinkies to return to production by July of that year. Thank goodness for that!
What is your first memory of eating this delicious snack?
Information taken from Delish - History of Snack Foods